![]() ![]() Return to Table of Contents How to apply balance in design Here’s an example of a comparison infographic that uses a simple symmetrical balance: In other words, each side is a mirror image of the other. With this type of balance, you could draw a line through the middle of your design and each side would be the same. This creates a more formal or classic feel. Symmetrical balance is when both sides of a composition have equal visual weight. There are several types of balance, including: Now, you may be wondering, “What types of balance can I use in my designs?” Return to Table of Contents How is balance applied in design?ĭefinition: check. But at the end of the day, a lack of balance causes a sense of tension, resulting in a design that’s not so visually appealing. This might include too much contrast, visual clutter, lack of alignment or blocks of text. Of course, in an unbalanced design, no such equilibrium exists.Ī lack of balance means that individual elements overpower one another and compete for attention, or dominate the page. ![]() It can be a good choice for more formal documents, or for simple designs where elements have equal importance, like in this example: This type of design looks and feels stable. That said, symmetrically balanced designs also have their time and place. (More on the different types of balance a little later on!) Often, an asymmetrical balance is the most visually satisfying solution. Rather, it simply means that no one element overpowers the design - everything works together to create a unified whole. A balanced design doesn’t necessarily mean every element is given equal weight. A well-balanced design is naturally pleasing to the eye and exudes a sense of equilibrium.īut don’t be fooled by the word “equilibrium”. It refers to the distribution and visual weight of elements in a composition.
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